Super Cock · Premium Lager

The beer is
the reward.

Brewed for the moments after the work is done.

Join the Founders Club
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Super Cock Premium Lager
The Beer

Premium Lager.

Clean. Crisp. Quietly confident. One beer, made to mark the moment the work ends and the reward begins.

Founders Batch — first release
The Lifestyle

Earned, never given.

Cliffside trail boardwalk
The narrow trail
Alone at the summit after the scramble
Solo summit
Mountain biking a ridge line
The long descent
Resting above Machu Picchu after the climb
Worth the climb
Sandboarding down a desert dune
First tracks
Kayaking on open water
Quiet waters

The best beer isn't the first one.
It's the one you've earned.

Super Cock was created for people who believe rewards should be earned. Inspired by adventure. For the moments you've earned.

Every adventure has a story
The Founders Collection

Adventure. Earned.

Not a store. A thank-you — reserved for Founders Club members.

Founders Cap — black with gold embroidery
Founders Cap
Founders Tee — washed olive with gold mark
Founders Tee

Join the Founders Club

Be first to the reward. Early access to the first release, the Founders Collection, and launch updates.

Founders Collection Cap Founders Collection Tee Early Beer Releases